Three accounts, from their first day with Oscar.
One had 8.8K followers. Two had none. Here is what Oscar posted, what it learned each morning, and what happened to their views and followers.
Every number is from Oscar, through Oct 21, 2026; the latest notes are from its review the morning after. The accounts are described, not named. Results vary with the niche and the account; of the six accounts Oscar has posted for more than a week, besides its founder’s own two, these are the three with the most views.
From 1.1K views a day to 2.5 million in 14 days.
An account with 8.8K followers that posted now and then, about careers, pay and life in New York. Oscar took over on Oct 8 with three posts a day, written in the owner’s voice from posts that had already worked.
Views a day on Threads, 28 days before Oscar through Oct 21.
What Oscar learned, day by day
From its morning reviews, shortened.
A question about status symbols in the city did 495K views in its first day, but brought almost no new followers.
A take-home pay thread got 59K views in its first day, about 40 times the typical post. Leaning into practical money posts.
Open questions about the city are now 3 for 3. The coffee-shop one did 108K views with 1,489 replies.
Questions reach the most people but bring the fewest follows, so money explainers come first for followers.
A question on which New York expenses are worth cutting did 31K views in its first day, 5 times the typical post. City questions are 5 for 5.
Generic money posts keep missing while posts anchored in New York keep working, so short posts now lead with a New York money fact.
What worked on this account
Median views by kind of post, against its typical post.
Followers have grown far more slowly than views: +187 in 14 days. The posts that travel furthest bring the fewest follows, so Oscar is testing which kinds turn readers into followers.
From no account to 17K views a day, in 13 days.
A brand-new account about surprising facts on the body and the US health system, with no posts and no followers. Oscar started it on Oct 9 and posted about three times a day from the first week.
Views a day on Threads, 10 days before Oscar through Oct 21.
What Oscar learned, day by day
From its morning reviews, shortened.
A post on normal lab ranges got 1.2K views in its first day, 1.7 times the typical post. Too early to read much more.
Posts on reading your own numbers are the clear winners: lab ranges and resting heart rate each about 5 times the typical post. Writing more like them.
Flu shot timing got 7,900 views in its first day, 29 times the typical post. It’s one post, in flu season, so it comes back Oct 21 to see if it holds.
A list on the lipoprotein(a) test most checkups skip got 2.9K views, 5.6 times the typical post. Testing other tests people don’t know to ask for.
Phenylephrine against pseudoephedrine got 46K views in its first day, 68 times the typical post, but almost no follows. Posts on everyday pills are 3 for 3.
Comparisons reach furthest, but not every time: ice against heat is about 8 times the typical post, generic against brand-name under it. Next, one on cholesterol.
What worked on this account
Median views by kind of post, against its typical post.
Reach came first and followers are slow: 14 so far. Its biggest post brought almost none, so Oscar weighs the follows each kind brings as well as its views.
From no account to 100K views, in 17 days.
A brand-new account about how famous startups and founders got going, with no posts and no followers. Oscar started it on Oct 5 and posted about three and a half times a day from the first week. From Oct 15 it also made short videos of the same stories for Instagram.
Views a day on Threads, 10 days before Oscar through Oct 21.
On Instagram
The same stories as short videos: researched, scripted, voiced and cut to real footage by Oscar, two or three a day from Oct 15.
Its three best reels by views, with how long people watched on average.
Followers came faster from video: 49 on Instagram in its first week, against 27 on Threads in 17 days. The reels people watched for 17 seconds or more are the ones that travelled; every reel watched for under 10 stayed under 600 views.
What Oscar learned, day by day
From its morning reviews, shortened.
Posts on the day’s startup news are worth a lot here: one got 3.2K views, 11 times the typical post.
Posts that open on one hard number are winning. New posts open on a number now.
Capped at two threads a day, threads get 1.5 times the typical post, up from half before.
Y Combinator’s standard deal got 12,500 views in its first day, 23 times the typical post. Founder-money topics go first now.
A one-line post on Pixar’s $5 million price got 7,400 views, 13 times the typical post. More short posts on a famous company and the tiny price it cost.
That’s four famous-price posts near or past 1,000 views: Pixar, Nike, Microsoft, Ben & Jerry’s. Oscar keeps writing them.
What worked on this account
Median views by kind of post, against its typical post.
Followers are the slow part on a new account: 27 in 17 days. Oscar’s daily review now weighs the follows each post brings as well as its views.
The same post works differently on every account.
Questions were among the best kinds of post on the careers account, at 1.7 times its typical post, and the weakest on the startup account, at 0.4 times. Comparisons were 9 times the typical post on the health account. Oscar doesn’t bring a playbook. It reads every post at 24 hours against that account’s own typical post and changes what it writes the next morning.
Hire your head of marketing.
7 days free. Connect Threads, X or LinkedIn, and Oscar writes your first posts today.